We are often asked, "What does social media do, and how can a business use it?"
To help answer these questions we have gathered together some examples of how social media has been used by both small and large companies.
We have been involved in several of the examples. However, to help bring social media into better focus, we use brand stories that are in the public domain.
These stories not only demonstrate the versatility of social media, but they also provoke some ideas on how your organization can use some of these powerful communications tools to achieve your marketing goals.